Dana White Wants UFC On Fox To Bring Big Fights Back To Free TV
When Dana White was a young man he loved boxing, and nothing stoked his love more of the sweet science then the big fights that aired on free television at the time. White it seems is trying to bring that kind of adoration to his new love mixed martial arts, “[t]his is a throwback to the old days of boxing,” he today said.
“Our goal has always been to bring big fights back to network television,” White said. “We are thinking long-term for the future of this sport. It is an investment in the future of the UFC. Fans that have never seen the UFC before will see this show, and that’s why we decided to put Cain and Junior in this position.
UFC on FOX 1 takes place next Saturday, November 12 and the televised portion will have UFC heavyweight champion Cain Velasquez (9-0) defending his title against Junior dos Santos (13-1).
“I know for a fact this is going to be an awesome fight. I know it is going to be great. That’s why it was these two in this position. I have no worries at all this is going to be a great fight.”
But with a whole hour to fill for one fight, White has some new tricks up his sleeves “[t]his is going to be a different format than we’ve ever done before,” he said. “Obviously this is a show featuring one fight, so we’re doing a lot of things differently.”
What can fans expect? The day before UFC on Fox 1, FUEL TV, part of the Fox family, will air a live weigh-ins special (7 p.m. ET/4 p.m. PT). Then on fight night viewers can expect an introduction to UFC as well as interviews with the fighters just prior to their cage entrances.